17 July 2014

Why your business should go Social

Word of mouth marketing is as old as business itself. Consumers have always relied on conversations over the back fence and around the water cooler when making a decision about the products and services they need, social media is about that conversation, it may change the fence but the idea remains. Social media marketing gets your name in the minds of your friends and your friend's friends, easier and for less cost than traditional means.

Social Media marketing is about using the tools provided by social sites to build a repuation and create a buzz for you and your business, it is about establishing yourself as an expert so people will recommend you in conversations over backyard fences and in online interactions.

Same Old Word-of-Mouth Marketing

Social Media has changed the way people connect, discover, and share information. Here’s what you need to know: 
  • Social media is the technology that connects people—whether it’s to share content or just to chat.
  • Social networks, like Facebook, Twitter, LinkedIn, Instagram and Pinterest are the places where social interactions happen (discovering & sharing).
  • Social media marketing is the way to use that technology to build relationships, drive repeat business. and attract new customers through friends sharing with friends.
  • Sound familiar? That’s because social media marketing is really just word-of-mouth powered by technology.

Still not convinced? Here are some quick pointers: 

  • Consider this: 35% of the world’s population is online and the internet as a marketing channel reaches the largest number of people from varied demographics 
  • The channel requires a low technical investment, has a great ROI and a low learning curve 
  • It is a fairly simple way to increase your website traffic and search engine ranking 
  • Lead generation and, thereby, sales can be improved 
  • Connecting with media becomes easier 
  • Promoting events becomes quicker and more effective 
  • 58% of small business owners reported a decrease in marketing costs after they migrated to social media